I am currently reading a book called "Deluxe: How Luxury Lost Its Luster" by Dana Thomas, which many of you have heard of, or perhaps read. It was a recommended read by a friend after I said I need a crash course on luxury brands and I highly recommend to anyone who has even the slightest interest in the fashion business and/or luxury brands.
It's a book that I can relate to on many levels. I considered myself a business opportunist so I get it when luxury brands expand themselves by targeting the mass market. At the same time, I felt the pain from true luxury brand enthusiasts who just want their favorite brand to remain a best kept secret from everyone else.
The hefty price tag on luxury brands did not hinder most, on the contrary, it accentuates desire. It is a dream that most know is unreal but bought into it regardless.
Although I have resisted the lure of most luxurious items (e.g. handbags, shoes, haute couture), I love perfumes. I have a growing collection over the years and I am always on the lookout for more. In the words of Coco Chanel, perfume “is the unseen, unforgettable, ultimate accessory of fashion. . . . that heralds your arrival and prolongs your departure.” I couldn't have said it better myself. Perfume is understated and yet it's there. It tells people who you are. It tells a story. It's like a time capsule of memories, immortalized in a scent. Scent is so powerful it evokes far more memories than a picture ever could for me.
Here's a selected few perfumes that has spoken to me over the years...
Christian Dior Miss Dior - my first encounter to perfume and luxury. It's my mom's. I think she still has it somewhere in her closet. I was really little then but I remembered it smelling like jasmine and classy (I can't coin the term then). It must have shaped my view on luxury brands since. I don't mind a cheap handbag or shoe but when it comes to perfume, I want the real stuff. The fake stuff at the grocery stores can never do it for me.
Note: This classic has been discontinued in favor of Miss Dior Cherie. However, it's not the same... it's not the same... *throw tantrums*
Lancōme Trésor - I remember it's been a while since my mom got so excited over any perfume (she had a few more since Miss Dior) and I, now a little older, remembered it smelling like roses and sweet.
Anna Sui Dreams - I actually own a few other Anna Sui perfumes (Love and Dolly Girl) and forever wanting to add Secret Wish to my collection, all of which I like very much but none like how I love Dreams. It has a very distinct scent and to me, it is musky and mysterious.
It was also during these years where I experimented with Issey Miyake L'eau d'lssey, Christian Dior J'adore, and Carolina Herrera 212. All of which I enjoyed a lot. There was also a time when I enjoyed sniffing Givenchy's Irresistable at the mall a lot.
Vera Wang - Absolutely love this. It's one of my all time favorites. If you smell this on me, I am probably doing something important. It makes me feel feminine and empowered. If I ever get married, there is no question what I would be wearing... and I don't mean the dress... LOL
Even I have a lot of perfumes already I still want to expand my collection. I don't think I have found the "one" yet. Vera Wang and Chloé are very close though. In addition to Anna Sui's Secret Wish, I want Ormonde Jayne Osmanthus, Marc Jacob's Daisy and a Jo Malone* perfumes. I have a few favorite colognes as well. Abercrombie*, Hugo Boss*, Polo Sport, Calvin Klein Crave, and Bvlgari Man are by far my favorites. *I am not sure which one it was but it was something unforgettable.
*All product images are from the Internet.
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